Essay about South Delaware Coors - 1210 Words

South Delaware Coors, Inc Abstract The purpose of this case is to analyze Larry Brownlow’s decision to invest and operate a Coors Distributor in south Delaware. Coors Beer is located in Golden, Colorado and has many distributors that are monitored closely throughout the country. Coors is known for its dedication to quality by suppliers, wholesalers, and its customers. Not only does Coors monitor wholesalers and distributors, the company also requires that the wholesaler and distributor us recycling equipment. Mr. Brownlow had $15,000 to research the decision and decide if he should own the South Delaware Distribution Center. $800,000 is needed for initial investment of the distributor. Since Coors will enter this area for the first†¦show more content†¦The proposal is broken down into two different stages; secondary data and Manson computer models and primary data. Study A looks at the per capita consumption of the total population and the drinking age population. Both the United States and Delaware co nsumption is studies from 1998 to 2002. Study A would be useful to determine how many gallons of Coors would be needed for the Delaware area. This study costs $1,000. Study B looks at Delaware’s two counties and the population from 1996 to 2006 as well as the drinking age population for the two counties from 1996 to 2006. This study is helpful to break down the Delaware population into counties. Study B costs $1,500. Study C looks at the market share that Coors has shared compared to their competitors. This will allow Larry to see if there is a trend and try to see what the market share may be in the future to forecast sales. Study C costs 2,000. Study D looks at the type of license sells the most Coors. This study is helpful to decide what licenses would be needed to sell the most beer. Study D costs $1,000. Study E examines the taxes that the wholesalers paid in Delaware. This study is helpful because it allows Larry to see how much of a profit is going to be paid in taxes. Study E costs $200. Study F provides the financial information for beer wholesalers. This is useful because Larry will be able to see what money is used for in a wholesaler. Study F costs $49.50. Study G involvesShow MoreRelatedSouth Delaware Coors1264 Words   |  6 Pagesour analysis of the South Delaware Coors Wholesale Distributorship opportunity, we recommend proceeding with the application process for the following reasons: 1. The expansion of Coors Inc. into southern Delaware fills a market void that is normally supplied by the fourth largest brewery in the United States. 2. The break-even analysis which indicates a considerable positive difference between the figures required to reach the break-even point for the South Delaware Coors Wholesale DistributorshipRead MoreSouth Delaware Coors924 Words   |  4 PagesSouth Delaware Coors – Case Study 1 Question 1: What research should be conducted by Manson and Associates to allow Larry Brownlow to estimate the feasibility of a Coors beer distributorship in Delaware and why? Question 2: Would you recommend a go/ no go decision by Brownlow regarding his application and why/why not? A. Strategic issues and problems Larry Brownlow is considering whether or not to apply for the distributorship of Coors in South Delaware. Coors started as a small breweryRead MoreSouth Delaware Coors929 Words   |  4 Pagescosts and Coors, Inc. is expanding into his territory. Another opportunity was the ability to be successful in business in Delaware with Coors. The problem is deciding which aspects of research will give him the most applicable information toward his feasibility study. The other problem is timingÂâ€"he has little time and therefore, must be strategic about how this time between now and the deadline to apply for distributorship is used or spent. Ultimately, the problem is deciding if Coors is good businessRead MoreSouth Delaware Coors Case1046 Words   |  5 Pagesdetermine market potential of a Coors beer distributorship for a two-county area in southern Delaware on behalf of Larry Brownlow so Larry could find the answer for the following question: †¢ Does the South Delaware Coors distributorship offer sufficient investment potential given Mr. Brownlow’s current business and personal situation? Recommendation (s). After doing extensive research, we recommend Larry to pursue the Coors distributorship in southern Delaware. The total investment for the distributorshipRead MoreSouth Delaware Coors, Inc Essay814 Words   |  4 PagesCase # 4 South Delaware Coors, Inc. 10/28/2008 â€Æ' Problem Statement Which research studies should Larry ask Mason and Associates to complete? Upon consideration of the research study results, is this new business venture a go? Alternatives Larry has several different options to choose from with respect to research studies that can be completed. As long as he stays at or under his $15,000 budget he can request that any combination of studies be completed by Mason and AssociatesRead MoreSouth Delaware Coors Case Study3937 Words   |  16 PagesSouth Delaware Coors, Inc |    |    | Case # 4 South Delaware Coors, Inc.    10/28/2008 Problem Statement Which research studies should Larry ask Mason and Associates to complete?   Upon consideration of the research study results, is this new business venture a go? Alternatives Larry has several different options to choose from with respect to research studies that can be completed.   As long as he stays at or under his $15,000 budget he can request that any combination of studiesRead MoreSouth Delaware Coors, Inc. Case Study883 Words   |  4 PagesSouth Delaware Coors, Inc. Case Study Problem Mr. Larry Brownlow needs to decide whether or not to apply for the Coors distributorship in southern Delaware. SWOT Analysis This outlines the strengths, weaknesses, external opportunities and threats that will aid Mr. Brownlow in making a decision. Strengths †¢ Coors brand is a well established brand †¢ Product is profitable †¢ Socially Responsible and â€Å" Green† organization †¢ There is a demand for the beer †¢ Mr. Brownlow (Manager) hasRead MoreEssay on Market for Coors in South Delaware 1772 Words   |  8 Pages Q1). Currently, there is an opportunity for owning a Coors Distributorship in the southern Delaware counties of Sussex and Kent. Coors is a well-known brand name nationally, and retailers in the targeted area are willing to carry the product, which is an indication of pre-existing brand awareness and demand for Coors. It was necessary to obtain a feasibility study to project a possible profit or loss and $800,000 dollars will be needed